Despite all of the hype with "blogs" in recent years, a blog really isn't anything much more complicated than a means for publishing a writer's work on the web in an easy to read and easy to update format. Some blogs are very personal, resembling a diary, while others seem more akin to newspaper or magazine journalism. Basically there isn’t much difficulty involved in creating a blog. Most of the platform today are very user friendly and both easy to use and customize. But of course all of them has their pros & cons. So instead of going into a debate of which one is better and so on, I will simply show you the two most effective & popular blogging platform of today - Wordpress & Blogger. Both of these services are basically FREE, so there is no cost involved for starting a new blog. Let's start with Blogger.
Blogger: Blogger is a simple yet powerful blogging platform by Google. It allows you to set up a blog within 5 minutes with a decent design & fee. Once you register with them you will have a choose your blog URL, currently its in this format -
yourname.blogspot.com [ where yourname can be anything you want as long as its currently available ]
Steps to setting up a Blogger Blog:
Step 1: Go to www.blogger.com and sign up for a blog
Again, it's an easy to use service, but let me give you a few pieces of advice on how to accomplish this:
* At the start page for blogger, click on the orange arrow that says "create your blog now."
* Blogger now is part of Google, so if you have a Google account (which allows for things like gmail) you should use that to set up your new blogger account. If you don't have a Google account, now is a pretty good chance to set one up. Otherwise, it is just a matter of following the instructions on this page.
* Be sure to check the "terms of service" box; of course, you might actually want to read through it a bit first, though the rules are pretty standard for these sorts of services.
* Save your username and password some place. In fact, I would encourage you to write it down some place. Don't lose this!
* When you're done, click on the orange "continue" button, which will take you to another page. If you did something wrong or you supplied a username or password that doesn't work, Blogger will stop you from proceeding until you fix the error.
* The "Blog Title" will be what appears in the title portion of your blog. I recommend you keep it something simple like "My English 328 Blog" or whatever you want.
* For the address of your blog, I'd encourage you to use your username. So, in my case, the blogger blog address would be http://krause328.blogspot.com Unless you know what you're doing with ftp functions, you should use blogspot.com to host your blog.
* The "word verification" section is a security set-up the blogger folks have; simply type in the word you see in the funky font into the provided box. Click "continue" when you're done.
* You can choose any template you want for your blog, and you can also change the template later if you would like. Click continue when you're done.
* After waiting a few moments, you should get a screen that says your blog has been created. Good for you! Click on the "start posting" arrow and get to work!
Step 2: Get posting!
* The posting screen for blogger is pretty straight-forward. Give your entries a title, type in the appropriate window, and use the editing tools for your blog entry as you want. We'll talk about more advanced options for your posting later, but if you know any basic html, you can incorporate most of that code into your blog posts.
* To post or "publish" your post, click the button at the bottom of the screen "Publish Post." If you start writing something but you don't want to post it until later, click where it says "Save as Draft."
* When you publish your post, blogger will process the information and then, if everything worked (and it usually does), it will give you the option to "view blog." Take a look at it; you should notice a couple of things:
o The address for your blog-- something like http://stevendkrause.blogspot.com-- is the address for your blog. Send this URI (web address) to me! I will link to your blog from the class web site.
o Readers should be able to post a comment to your post by clicking on the "comments" link.
Step 3: Do some adjustments to your account
There are a number of different things you might want to do to make your blog a bit more useful. But here are a couple of things you really should do no matter what.
Blocking blog spam. I know, hard to believe, but yes, the world of spamming extends to blogs too. Fortunately, Blogger has a pretty decent security feature that will eliminate almost all spam posts from your blog. Here's what to do:
* If you aren't already logged in, log in to your Blogger account. You did remember your username and password, right?
* From the "Dashboard" screen, click on the name of your blog.
* Click on the tab "Settings."
* Click on the link near the top of that page under the tabs labeled "Comments."
* Set "Who Can Comment?" to "Only Registered Users." It isn't essential that you do this, but I'd recommend it.
* A bit further down, set "Show word verification for comments?" to "Yes." This is a security feature that requires the comment poster to type a specific word that shows up as slightly distorted text in a window.
* Select "Save Settings" at the bottom of the page.
Time zone. It'd be nice if the time was right on your blog, right? Here's how to do that:
* If you aren't already logged in, log in to your Blogger account. You did remember your username and password, right?
* From the "Dashboard" screen, click on the name of your blog.
* Click on the tab "Settings."
* Click on the link near the top of that page under the tabs labeled "Formatting."
* Under "Time Zone," select the right time zone (and if you're reading this as part of one of my classes, that'd be "Detroit." Duh.)
* Select "Save Settings" at the bottom of the page.
Doing things to customize your blogger blog. There's lots of stuff you can do customize your blog. At a minimum, I'd recommend including some links to your classmates' blogs or other blogs you like to read, but there are a lot of other things you can do, too-- include pictures, lists of stuff you like, etc., etc.
* If you aren't already logged in, log in to your Blogger account. You did remember your username and password, right?
* From the "Dashboard" screen, click on the name of your blog.
* Click on the tab "Template."
* Make sure the "Page Elements" tab under this is selected, and click on "Add a Page Element." From here, simply follow the instructions. Be sure to save you page element additions and double-check that it worked.
Step 4: Repeat
This is all you need to do to set up your blogger interface (though, as you can see further down on this page, there are some other things you will probably want to try to do sooner than later). Easy, right?
To post to your blogger blog from now on, here's all you need to do:
* Once again, go to http://www.blogger.com
* Log in with your username and your password (you remembered your username and password, right?) DO NOT click on the "create your blog now" because that will just get you back to step 1.
* After you log in, you should get to your blogger "dashboard," which has a link to your blog. Click the link to manage the blog or click on "New Post" to make a new post to the blog.
Trouble-shooting
"Hey, what should I do if it didn't work?!" Well, blogger really is pretty easy to use, and while it does sometimes have bugs that are of course not your fault, usually if your blog doesn't work, it is is because of something that you did (or didn't) do.
So the first thing you should do is re-trace the steps above: are you sure you did everything I outline here? Really? Are you positive?
If you're confident that you did everything right, here are a couple of other thoughts:
"I tried to enter in my blog address into a web broswer but it didn't work"
Then try this:
* Log in to blogger, using your username and password that you used to sign up for blogger in the first place.
* Get to your blogger "dashboard."
* Click on the link to your blog.
* Click on the tab at the top that says "view blog"
* The web address (or URI) that appears in the window is the address to your blog. It will be something like http://something.blogspot.com Copy this information and paste it into an email message to me.
"I wrote my posts but nothing has shown up yet"
If this is the case, then you probably didn't "Publish" your entry yet but you did a "save as draft." Go back to it and push the "publish" button. This should bring up a window with a time-clock where Blogger indicates it is publishing your entry.
Saturday, April 3, 2010
Thursday, April 1, 2010
Profiles of Successful Money Making Blogs
Blogs can be highly profitable as a recent Business Week report on full time bloggers reveal. The ability to make money from the simple act of blogging or writing is an attractive concept to many, particularly when one realizes the amount of income blogs can really generate.
Business Week’s article offers several mini-case studies with income and traffic reports for several websites and I found it a rather interesting read.
Some of the blogs included in Business Week’s list include popular blogs like Boing Boing, Shoemoney, Problogger and Perez Hilton.
1. I Can Has Cheezburger?
“If you hit a niche and you can build a community, you might not have a $1 million idea, but you might have a $10,000 or a $100,000 idea,” says Nakagawa, who gave up his job as a software developer to play Cheezburger full-time.”
* Launched: January 2007
* Niche: Humor
* Revenue: Estimated $5,600/mth
* Traffic: 15 million pageviews/mth
* Alexa Rank: 4,996
2. Boing Boing
Advertising costs range from $350 to display a small button ad for one week to between $2,000 and $3,000 for the minimum 170,000 impressions on banner ads, all sold exclusively through Federated Media. Frequent posting—the four authors update the site 20 to 40 times each day—drives high traffic to the blog.
* Launched: January, 2000
* Niche: Humor/Cyberculture
* Revenue: Over $1 million a year
* Traffic: 22 million pageviews/mth
* Alexa Rank: 2,180
3. Mashable
Cashmore says it’s the most-trafficked blog on the subject. But he didn’t expect to make a living from it when he began. “The idea that top bloggers would be making large sums was laughable,” Cashmore says. “The folks who held on, however, are doing pretty well these days.”
* Launched: July, 2005
* Niche: Technology/Web 2.0
* Revenue: Estimated $166,000/mth
* Traffic: 4 million pageviews/mth
* Alexa Rank: 1,493
4. Go Fug Yourself
The mechanics are simple: They take celebrity photos from a wire service, add snarky comments about the getups, and click “publish.” The result? Some 3.5 million unique visitors a month, a book coming out in February, and two full-time jobs.
* Launched: July, 2004
* Niche: Celebrity
* Revenue: Estimated $6,240
* Traffic: 4 million pageviews/mth
* Alexa Rank: 14,237
5. Perez Hilton
He may also be the hardest-working blogger making fun of show business, with 24 posts on an average day—and as many as 40 on a day with talk of a Britney Spears meltdown. “Advertisers come to me because I get a lot of traffic. I get a lot of traffic because I work hard.”
* Launched: September, 2004
* Niche: Celebrity
* Revenue: Estimated $111,000/mth
* Traffic: 4 million pageviews/mth
* Alexa Rank: 929
6. Overheard in New York
Although Overheard brings in cash, he says, “I’ve always approached it more as a community than a business. I want to make enough so we can invest more to grow. I’m not trying to build a Web 2.0 company that I can sell for millions of dollars.”
* Launched: July, 2003
* Niche: Humor/Urban Culture
* Revenue: Estimated $8,100/mth
* Traffic: 6 million pageviews/mth
* Alexa Rank: 30,122
Business Week’s article offers several mini-case studies with income and traffic reports for several websites and I found it a rather interesting read.
Some of the blogs included in Business Week’s list include popular blogs like Boing Boing, Shoemoney, Problogger and Perez Hilton.
1. I Can Has Cheezburger?
“If you hit a niche and you can build a community, you might not have a $1 million idea, but you might have a $10,000 or a $100,000 idea,” says Nakagawa, who gave up his job as a software developer to play Cheezburger full-time.”
* Launched: January 2007
* Niche: Humor
* Revenue: Estimated $5,600/mth
* Traffic: 15 million pageviews/mth
* Alexa Rank: 4,996
2. Boing Boing
Advertising costs range from $350 to display a small button ad for one week to between $2,000 and $3,000 for the minimum 170,000 impressions on banner ads, all sold exclusively through Federated Media. Frequent posting—the four authors update the site 20 to 40 times each day—drives high traffic to the blog.
* Launched: January, 2000
* Niche: Humor/Cyberculture
* Revenue: Over $1 million a year
* Traffic: 22 million pageviews/mth
* Alexa Rank: 2,180
3. Mashable
Cashmore says it’s the most-trafficked blog on the subject. But he didn’t expect to make a living from it when he began. “The idea that top bloggers would be making large sums was laughable,” Cashmore says. “The folks who held on, however, are doing pretty well these days.”
* Launched: July, 2005
* Niche: Technology/Web 2.0
* Revenue: Estimated $166,000/mth
* Traffic: 4 million pageviews/mth
* Alexa Rank: 1,493
4. Go Fug Yourself
The mechanics are simple: They take celebrity photos from a wire service, add snarky comments about the getups, and click “publish.” The result? Some 3.5 million unique visitors a month, a book coming out in February, and two full-time jobs.
* Launched: July, 2004
* Niche: Celebrity
* Revenue: Estimated $6,240
* Traffic: 4 million pageviews/mth
* Alexa Rank: 14,237
5. Perez Hilton
He may also be the hardest-working blogger making fun of show business, with 24 posts on an average day—and as many as 40 on a day with talk of a Britney Spears meltdown. “Advertisers come to me because I get a lot of traffic. I get a lot of traffic because I work hard.”
* Launched: September, 2004
* Niche: Celebrity
* Revenue: Estimated $111,000/mth
* Traffic: 4 million pageviews/mth
* Alexa Rank: 929
6. Overheard in New York
Although Overheard brings in cash, he says, “I’ve always approached it more as a community than a business. I want to make enough so we can invest more to grow. I’m not trying to build a Web 2.0 company that I can sell for millions of dollars.”
* Launched: July, 2003
* Niche: Humor/Urban Culture
* Revenue: Estimated $8,100/mth
* Traffic: 6 million pageviews/mth
* Alexa Rank: 30,122
Online Income Through Writing
There are more ways than you might think to make money by writing online. Whether you are yet to pen your first paid words or are an experienced author, you probably haven't thought of all the ways to exploit your talents.
Here are some tips for paid online writing.
Write for a rev share site
Open an account on an advert-sharing site such as Wikinut - these sites make it easy for you to focus on the writing, as they will sort out the traffic and the advertising. As well as earning money for any new content you write, you be able to generate cash from any existing articles you've written. Plus you'll be able to build up an online portfolio within a community of online authors.
Join a freelancing site
Middlemen such as Elance will allow you to submit a profile to their site, and put you in touch with potential clients. They list a wealth of writing jobs, plus associated work such as translation and copy editing. They will help you to gain contract work with businesses from all over the world, and allow you to earn money by writing from home.
Get in touch with old colleagues
Use professional networking sites such as LinkedIn to re-establish links with past work colleagues. Make sure you write a full profile of your skills and experience, and always add your latest CV. You'd be surprised at how often offers of work arise from your old acquaintances, so if you're just starting out as a writer work those connections.
Write a blog
If you're brave enough to try something a little more technical why not create a blog for yourself? Just like we have explained in earlier posts, you can add targeted adverts using Google Adsense, which will automatically display adverts that are relevant to your content. You'll need to learn promotional skills to acquire traffic, so read up on SEO, guest posting and link building.
Become a guest poster
If you do have a blog or other online content to promote, contact blog owners you respect and send them some example guest posts. Ensure you try to target your writing for their style, and always provide a short bio of yourself that includes a link back to your site. By building relationships with a few high traffic blogs you'll be putting your name before potentially huge audiences.
Here are some tips for paid online writing.
Write for a rev share site
Open an account on an advert-sharing site such as Wikinut - these sites make it easy for you to focus on the writing, as they will sort out the traffic and the advertising. As well as earning money for any new content you write, you be able to generate cash from any existing articles you've written. Plus you'll be able to build up an online portfolio within a community of online authors.
Join a freelancing site
Middlemen such as Elance will allow you to submit a profile to their site, and put you in touch with potential clients. They list a wealth of writing jobs, plus associated work such as translation and copy editing. They will help you to gain contract work with businesses from all over the world, and allow you to earn money by writing from home.
Get in touch with old colleagues
Use professional networking sites such as LinkedIn to re-establish links with past work colleagues. Make sure you write a full profile of your skills and experience, and always add your latest CV. You'd be surprised at how often offers of work arise from your old acquaintances, so if you're just starting out as a writer work those connections.
Write a blog
If you're brave enough to try something a little more technical why not create a blog for yourself? Just like we have explained in earlier posts, you can add targeted adverts using Google Adsense, which will automatically display adverts that are relevant to your content. You'll need to learn promotional skills to acquire traffic, so read up on SEO, guest posting and link building.
Become a guest poster
If you do have a blog or other online content to promote, contact blog owners you respect and send them some example guest posts. Ensure you try to target your writing for their style, and always provide a short bio of yourself that includes a link back to your site. By building relationships with a few high traffic blogs you'll be putting your name before potentially huge audiences.
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